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Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development? · Study

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ArticleCorporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?

Ramendra Pratap Singh2014

Article2014

Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?

Ramendra Pratap Singh · Madhupa Bakshi · Prashant Mishra

46 citations·0/0 files stored·Journal of Business Ethics

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Innovation and Socioeconomic Development Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

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References

2010The fortune at the bottom of the pyramid 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits 2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits 2002Serving the world's poor, profitably.2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty 2011Bottom of the Pyramid as a Source of Breakthrough Innovations 2007The next 4 billion : market size and business strategy at the base of the pyramid

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2020How do Environmental, Social and Governance Initiatives Affect Innovative Performance for Corporate Sustainability?2020The phenomenon of purchasing second-hand products by the BOP consumers 2017The determinants of franchise brand loyalty in B2B markets: An emerging market perspective 2015Sustainability Innovation at the Base of the Pyramid through Multi‐Sited Rapid Ethnography 2021Investigating inclusive entrepreneurial ecosystem through the lens of bottom of the pyramid (BOP) theory: case study of Taobao village in China

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2013Impact of ICT-Enabled Product and Process Innovations at the Bottom of the Pyramid: A Market Separations Perspectivearticle · 11 shared references 2020The Bottom of the Pyramid Conceptchapter · 10 shared references 2021Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agendaarticle · 9 shared references 2015Market Separations for BOP Producersarticle · 9 shared references 2015Bottom of the Pyramid Concept: Taking Stockchapter · 9 shared references 2013The organisational requirements for exploring low-income marketsthesis · 9 shared references

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Year2014

Typearticle

Published2014-07-16

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations46

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1007/s10551-014-2283-8

openalex_workW2002500564

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2020Bottoms up: Delivering sustainable value in the base of the pyramid

2021How Foreign and Domestic Firms Differ in Leveraging IT-Enabled Supply Chain Information Integration in BOP Markets: The Role of Supplier and Client Business Collaboration

2022Examining the relationship between corporate social responsibility, corporate reputation and brand equity in Indian banking industry