The technology of text: Principles for structuring, designing and displaying text

David H. Jonassen · L. W. Denton

72 citations0/0 files storedIEEE Transactions on Professional Communication

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Graphic Design and Typography Publishing and Scholarly Communication Academic Writing and Publishing

Abstract

The editor of this book clarifies for the reader his use of “technology” as it relates to text by emphasizing that “this is not a book about lithography, reprography, holography, printing presses, computers, or any other ‘machine’ used to generate or reproduce text … Rather it is about the technology of sequencing, structuring, designing, and laying-out of the printed page.”

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