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Indian consumers: are they the same across regions?
16 references·2 citing·46 second hop
Indian consumers: are they the same across regions? (2013)Indian consumers: are they the same acros…Does subnational region matter? 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References

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  • 1976Individualism and Collectivism6,058 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
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  • 2000A model of behavioral intention to buy domestic versus imported products in a Confucian culture

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106 cited
  • 1991Modifying an American Consumer Behavior Model for Consumers in Confucian Culture:102 cited
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    • 2019Interacting with Muslim customers for new service development in a non-Muslim majority country19 cited
    • 2020Predicting Indian consumers' purchase intention from Western apparel brands11 cited