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Marketing through sport: a case of a religious organization · Study

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ArticleMarketing through sport: a case of a religious organization

Seungbum Lee2010

Article2010

Marketing through sport: a case of a religious organization

10 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Marketing and Advertising Strategies Nonprofit Sector and Volunteering Consumer Behavior in Brand Consumption and Identification

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1995Building Strong Brands 1996‘Building Strong Brands’2007Strategic Brand Management 2000Determinants of Sports Sponsorship Response 1994A Supply-Side Reinterpretation of the "Secularization" of Europe 2001Understanding sponsorship effects 1998‘Strategic brand management’

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2014Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fansarticle · 8 shared references 2004Building contemporary brands: a sponsorship-based strategyarticle · 7 shared references 2009Brand image, equity, and sports sponsorshipchapter · 7 shared references 2013Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentionsarticle · 6 shared references 2009The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implicationsarticle · 6 shared references 2011Sponsorship‐linked marketing: a set of research propositionsarticle · 6 shared references

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Year2010

Typearticle

Published2010-01-07

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s12208-009-0043-8

openalex_workW2002803433

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