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Marketing through sport: a case of a religious organization
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Marketing through sport: a case of a religious organization (2010)Marketing through sport: a case of a reli…Strategic Brand Management (2007)Strategic Brand ManagementCompetitive strategies of religious organizations (2002)Competitive strategies of rel…Understanding sponsorship effects (2001)Understanding sponsorship eff…Toward effective use of cause‐related marketing alliances (2000)Toward effective use of cause…The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)The Influence of Social Allia…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Sports sponsorship, spectator recall and false consensus (1999)Sports sponsorship, spectator…‘Strategic brand management’ (1998)‘Strategic brand management’Advertising communications & promotion management (1997)Advertising communications & …‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsA Supply-Side Reinterpretation of the "Secularization" of Europe (1994)A Supply-Side Reinterpretatio…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Commercial Sponsorship (1983)Commercial SponsorshipConceptual and theoretical developments in marketing (1979)Conceptual and theoretical de…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences (2006)Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity (2007)Do Fans Care? Assessing the Influence of Corporate Social Responsibility on Consumer Attitudes in the Sport Industry (2009)Measuring Consumer Involvement Profiles (1985)Mood States and Consumer Behavior: A Critical Review (1985)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)An international review of sponsorship research: extension and update (2003)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Better together? Harnessing the power of brand placement through program sponsorship messages (2017)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)On the Evaluation of Structural Equation Models (1988)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The impact of perceived corporate social responsibility on consumer behavior (2005)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Economic Approach to Human Behavior (1976)RECENT DEVELOPMENTS AND CURRENT CONTROVERSIES IN THE SOCIOLOGY OF RELIGION (1999)Democracy in America (2000)Dissecting the social on the principles of analytical sociology (2005)Dissecting the Social (2005)Religion and the Decline of Magic (2017)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
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References

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  • 1995Building Strong Brands4,432 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2007Strategic Brand Management1,706 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1994A Supply-Side Reinterpretation of the "Secularization" of Europe917 cited
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  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products453 cited
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  • 2002Competitive strategies of religious organizations289 cited
  • 1979Conceptual and theoretical developments in marketing264 cited
  • 1999Sports sponsorship, spectator recall and false consensus259 cited
  • 2000Toward effective use of cause‐related marketing alliances232 cited

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