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Sports sponsorship, spectator recall and false consensus · Study

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ArticleSports sponsorship, spectator recall and false consensus

Roger Bennett1999

Article1999

Sports sponsorship, spectator recall and false consensus

259 citations·0/0 files stored·European Journal of Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1968Attitudinal effects of mere exposure.1977The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy 1983In defense of external invalidity.2014Cognitive Responses in Persuasion 1951Deviation, rejection, and communication.1987Ten years of research on the false-consensus effect: An empirical and theoretical review.

Cited by

2001Linking sponsorship and cause related marketing 2004Building contemporary brands: a sponsorship-based strategy 2008The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products 2002Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth 2008Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

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Details

Year1999

Typearticle

Published1999-04-01

VenueEuropean Journal of Marketing

ISSN-L0309-0566

Languageen

Citations259

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1108/03090569910253071

openalex_workW2005876946

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2004

The Effect of Billboards within the Gaming Environment

2007I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy

2007Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event