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Sports sponsorship, spectator recall and false consensus

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References

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1987Ten years of research on the false-consensus effect: An empirical and theoretical review.1,081 cited
1991The Role of Sponsorship in the Marketing Communications Mix464 cited
1983Commercial Sponsorship353 cited

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2001Linking sponsorship and cause related marketing232 cited
2004Building contemporary brands: a sponsorship-based strategy178 cited
2008The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products173 cited
2002Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth170 cited
2008Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

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166 cited

2004The Effect of Billboards within the Gaming Environment160 cited

2007I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy148 cited

2007Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event133 cited

2006Consumer Awareness of Sponsorship at Grassroots Sport Events132 cited

2014Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis120 cited

2011Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?98 cited

2004An Examination of the Effects of Time on Sponsorship Awareness Levels89 cited

2017The influence of sport sponsorship on brand equity and purchase behavior86 cited

2007Investigating the moderating role of fit on sports sponsorship and brand equity85 cited

2014Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans83 cited

2012Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising81 cited