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Adoption Patterns of New Banking Technology in Southeast Asia

34 citations0/0 files storedInternational Journal of Bank Marketing

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Technology Adoption and User Behaviour Digital Transformation in Financial Services Innovation Diffusion and Forecasting

Abstract

ATM cardholders and nonholders in the Republic of Singapore have been researched. Cardholders and nonholders are contrasted in their demographic, attitudinal and social characteristics and in their experience with technical products. The findings indicate considerable differences between cardholders and nonholders on most measures. Further, the profile of ATM cardholders appears to be consistent with Rogers' (1983) generalisation of the early adopters of innovations.

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2019Diffusion of Innovations 1 2025Advances in Consumer Research 1963Diffusion of Innovations 1983The diffusion of innovations 1974Communication of Innovations: A Cross-Cultural Approach.1980Innovativeness, Novelty Seeking, and Consumer Creativity 1968Questionnaire Design and Attitude Measurement.1967Questionnaire Design and Attitude Measurement.

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