Innovativeness in product usage: A comparison of early adopters and early majority

Sudha Ram · Hyung‐Shik Jung

92 citations0/0 files storedPsychology and Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Innovation Diffusion and Forecasting

Abstract

Abstract A field study was conducted to examine if time of adoption (i.e., purchase innovativeness) was systematically related with use innovativeness, product involvement, and extent of product usage. The results showed that early adopters had significantly higher use innovativeness and product involvement as compared to the early majority. Although usage variety was higher for early adopters, no significant differences were found in usage frequency between the two groups. Use innovativeness and involvement mediated the relationship between purchase innovativeness and usage variety. © 1994 John Wiley & Sons, Inc.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 92 citations exist upstream.

References

2019Diffusion of Innovations 1 2025Advances in Consumer Research 1963Diffusion of Innovations 1985Measuring the Involvement Construct 1983Advances in Consumer Research 1980Innovativeness, Novelty Seeking, and Consumer Creativity 1978Innovativeness: The Concept and Its Measurement 1985A Propositional Inventory for New Diffusion Research

Cited by

2018Demand Heterogeneity in Platform Markets: Implications for Complementors 2006Cultural differences in, and influences on, consumers' propensity to adopt innovations 2006Adolescents' utilitarian and hedonic Web consumption behavior: Hierarchical influence of personal values and innovativeness 1999Implementation of Industrial Process Innovations: Factors, Effects, and Marketing Implications 2010Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping 2010Conflicting attitudes and scepticism towards online shopping: the role of experience

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.