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ArticleA decision support system for direct mailing decisions

Jedid‐Jah Jonker2005

Article2005

A decision support system for direct mailing decisions

Jedid‐Jah Jonker · Nanda Piersma · Rob Potharst

37 citations·0/0 files stored·Decision Support Systems

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1998Customer lifetime value: Marketing models and applications 2003Understanding the Impact of Synergy in Multimedia Communications 1995Optimal Selection for Direct Mail 1996Mailing Decisions in the Catalog Sales Industry 2004Joint optimization of customer segmentation and marketing policy to maximize long-term profitability 1998Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models 1989Direct Marketing Management 1989Direct Marketing Management

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2017Marketing Models for the Customer-Centric Firm 2016Buyer targeting optimization: A unified customer segmentation perspective 2012Establishment Of A Strategic Total Direct Mail Model To Bring Customers Into Auto Dealerships 2020RFMC: a spending-category segmentation 2019The application of data mining and RFM model in market segmentation of a veterinary hospital 2018Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return Rate of First-Time Donors

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2003Determining the optimal direct mailing frequencyarticle · 7 shared references 2000Mailing smarter to catalog customersarticle · 5 shared references 2005Constrained optimization of data-mining problems to improve model performance: A direct-marketing applicationarticle · 5 shared references 2005An empirical study of dynamic customer relationship managementarticle · 5 shared references 2015Targeting High Value Customers While under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithmarticle · 5 shared references 2016A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketingarticle · 5 shared references

Details

Year2005

Typearticle

Published2005-09-20

VenueDecision Support Systems

ISSN-L0167-9236

Languageen

Citations37

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.dss.2005.08.006

openalex_workW2002933851

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