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A decision support system for direct mailing decisions

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2017Marketing Models for the Customer-Centric Firm31 cited
2016Buyer targeting optimization: A unified customer segmentation perspective25 cited
2012Establishment Of A Strategic Total Direct Mail Model To Bring Customers Into Auto Dealerships13 cited
2020RFMC: a spending-category segmentation

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12 cited

2019The application of data mining and RFM model in market segmentation of a veterinary hospital12 cited

2018Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return Rate of First-Time Donors9 cited