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The Lifetime Value Concept in Customer-Based Marketing · Study

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ArticleThe Lifetime Value Concept in Customer-Based Marketing

Janny C. Hoekstra1999

Article1999

The Lifetime Value Concept in Customer-Based Marketing

Janny C. Hoekstra · K.R.E. Huizingh

94 citations·0/0 files stored·Journal of Market-Focused Management

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1994The Commitment-Trust Theory of Relationship Marketing 1990The Effect of a Market Orientation on Business Profitability 1990Zero defections: quality comes to services.1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden 1994Putting the Service-Profit Chain to Work 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences

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1999The Customer Concept: The Basis for a New Marketing Paradigm 2005Customer‐based corporate valuation 2018Customer Lifetime Value in Video Games Using Deep Learning and Parametric Models 2007CUSTOMER LIFETIME VALUE (CLV) MEASUREMENT BASED ON RFM MODEL 2015Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry 2005

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1999The Customer Concept: The Basis for a New Marketing Paradigmarticle · 13 shared references 2000Relationship marketing in consumer markets – Rhetoric or reality?article · 10 shared references 2006Customer satisfaction and loyalty in a digital environment: an empirical testarticle · 10 shared references 2012Impacts of perceived brand relationship orientation on attitudinal loyaltyarticle · 10 shared references 2008Exploring the potential of customer accounting: a synthesis of the accounting and marketing literaturesarticle · 9 shared references 2012A Literature Review and Classification of Relationship Marketing Researcharticle · 9 shared references

Details

Year1999

Typearticle

Published1999-09-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations94

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1023/a:1009842805871

openalex_workW2575693697

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e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction

2017How many, how often, and how new? A multivariate profiling of mobile app users

2002Customer satisfaction: it is dead but it will not lie down