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The Lifetime Value Concept in Customer-Based Marketing

16 references·16 citing·40 second hopsampled

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Zero defections: quality comes to services.5,373 cited
1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
1994Putting the Service-Profit Chain to Work3,732 cited
1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,306 cited
1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
1994From Marketing Mix to Relationship Marketing1,410 cited
2001The Loyalty Effect1,406 cited
1993Customer intimacy and other value disciplines978 cited
2010Manage Marketing by the Customer Equity Test749 cited
1995The One to One Future: Building Relationships One Customer at a Time696 cited
1998Preventing the premature death of relationship marketing.670 cited

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1995

Customer loyalty: how to earn it, how to keep it

560 cited

Cited by

1999The Customer Concept: The Basis for a New Marketing Paradigm79 cited
2005Customer‐based corporate valuation78 cited
2018Customer Lifetime Value in Video Games Using Deep Learning and Parametric Models57 cited
2007CUSTOMER LIFETIME VALUE (CLV) MEASUREMENT BASED ON RFM MODEL55 cited
2015Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry43 cited
2005e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction39 cited
2017How many, how often, and how new? A multivariate profiling of mobile app users34 cited
2002Customer satisfaction: it is dead but it will not lie down27 cited
2006Customer churn analysis - a case study23 cited
2020Predicting mobile trading system discontinuance: The role of attention17 cited
2016On the customer lifetime value: a mathematical perspective17 cited
2006Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden16 cited
2023Feature Missing-aware Routing-and-Fusion Network for Customer Lifetime Value Prediction in Advertising15 cited
2023Out of the Box Thinking: Improving Customer Lifetime Value Modelling via Expert Routing and Game Whale Detection15 cited
2017Kundenwert als Steuerungsgröße des Kundenbindungsmanagements15 cited
2021A time series approach to player churn and conversion in videogames13 cited