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Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden · Study

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ChapterKundenwert: Hintergrund, Konzeptualisierung und Messmethoden

Katja Gelbrich2006

Chapter2006

Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden

Katja Gelbrich · Stefan C. Müller

16 citations·0/0 files stored·Springer eBooks

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1994The Commitment-Trust Theory of Relationship Marketing 1954A Theory of Social Comparison Processes 2000Marketing management: analysis. planning. implementation and control 2010Satisfaction: a behavioral perspective on the consumer 1990Zero defections: quality comes to services.1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1994From Marketing Mix to Relationship Marketing 1976A Two-Dimensional Concept of Brand Loyalty

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1999The Lifetime Value Concept in Customer-Based Marketingarticle · 8 shared references 2000Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Conceptchapter · 7 shared references 2008Exploring the potential of customer accounting: a synthesis of the accounting and marketing literaturesarticle · 7 shared references 2017Kundenwert als Steuerungsgröße des Kundenbindungsmanagementschapter · 7 shared references 2002Understanding Relationship Marketing Outcomesarticle · 6 shared references 2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Researcharticle · 6 shared references

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Year2006

Typechapter

Published2006-02-19

VenueSpringer eBooks

Languagede

Citations16

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/3-540-30979-9_19

openalex_workW126852928

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