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Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden
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Kundenwert: Hintergrund, Konzeptualisierung und Messmethoden (2006)Kundenwert: Hintergrund, Konzeptualisieru…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Customer profitability analysis: Measurement, concentration, and research directions (1999)Customer profitability analys…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Mailing Decisions in the Catalog Sales Industry (1996)Mailing Decisions in the Cata…Do you want to keep your customers forever? (1995)Do you want to keep your cust…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Downsizing to Improve Strategic Position (1994)Downsizing to Improve Strateg…Zero defections: quality comes to services. (1990)Zero defections: quality come…Characteristics of the Opinion Leader: A New Dimension (1990)Characteristics of the Opinio…The involvement—commitment model: Theory and implications (1988)The involvement—commitment mo…A Two-Dimensional Concept of Brand Loyalty (1976)A Two-Dimensional Concept of …A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Valuing Customers (2004)Creating Enduring Customer Value (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Informal social communication. (1950)Deviation, rejection, and communication. (1951)Inequity In Social Exchange (1965)The Elaboration Likelihood Model of Persuasion (1986)A Theory of Fairness, Competition, and Cooperation (1999)Level of aspiration. (2004)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Customer engagement, buyer‐seller relationships, and social media (2012)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)E‐satisfaction and e‐loyalty: A contingency framework (2003)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1954A Theory of Social Comparison Processes20,836 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 1988The involvement—commitment model: Theory and implications487 cited
  • 1995Do you want to keep your customers forever?463 cited
  • 1994Downsizing to Improve Strategic Position377 cited
  • 1990Characteristics of the Opinion Leader: A New Dimension375 cited
  • 1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
  • 1996

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Mailing Decisions in the Catalog Sales Industry
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