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Developing the Brand: The Case of Alcohol, 1800–1880

16 references·16 citing·35 second hopsampled

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References

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1987

Victorian News and Newspapers

154 cited

Cited by

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2013Information in the Mark and the Marketplace: A Multivocal Account16 cited
2010A History of Historical Research in Marketing13 cited
2007Customer branding of commodity products: The customer-developed brand11 cited
2017The effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands11 cited