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Market Segmentation: Evidence on the Individual Investor · Study

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ArticleMarket Segmentation: Evidence on the Individual Investor

Ronald C. Lease1976

Article1976

Market Segmentation: Evidence on the Individual Investor

Ronald C. Lease · Wilbur G. Lewellen · Gary G. Schlarbaum

77 citations·0/0 files stored·Financial Analysts Journal

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Financial Markets and Investment Strategies Corporate Finance and Governance Financial Analysis and Corporate Governance

Abstract

(1976). Market Segmentation: Evidence on the Individual Investor. Financial Analysts Journal: Vol. 32, No. 5, pp. 53-60.

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1974THE INDIVIDUAL INVESTOR: ATTRIBUTES AND ATTITUDES

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Details

Year1976

Typearticle

Published1976-09-01

VenueFinancial Analysts Journal

ISSN-L0015-198X

Languageen

Citations77

Files0 public / 0

ShelfFinancial Markets and Investment Strategies

Identifiers

doi10.2469/faj.v32.n5.53

openalex_workW2003092768

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