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Market Segmentation: Evidence on the Individual Investor

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,953 cited
1974THE INDIVIDUAL INVESTOR: ATTRIBUTES AND ATTITUDES221 cited

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2015Explicating consumer segmentation and brand positioning in the Islamic financial services industry16 cited
2011The Behavioral Foundations of Corporate Dividend Policy: A Cross-Country Analysis16 cited
2003Why Individual Investors Want Dividends14 cited

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1993THE DETERMINANTS OF DIVIDEND POLICY13 cited

2015Behavioral Analysis of Investors’ Attitude towards Dividend Declaration in Developing Country–A Case of Bangladesh13 cited

2018Profiling emerging market investors: a segmentation approach12 cited