Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK

2 references·16 citing·49 second hop

FromToDepth

this work references cited by second hop

References

1981Power in organizations3,558 cited
1965Have Manufacturing Firms Adopted the Marketing Concept?115 cited

Cited by

1995The network paradigm and the marketing organization155 cited
1997Beyond the one-dimensional marketing manager: The discourse of theory, practice and relevance83 cited
1996Cultural obstacles to market orientation67 cited
2009Dispersion of influence between Marketing and Sales: Its effects on superior customer value and market performance64 cited
2011Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams59 cited
2011Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration58 cited
1995Managerial judgement in strategic marketing:57 cited
2011The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry55 cited
2009Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications48 cited
1998Vanishing Point: The Mix Management Paradigm Re-Viewed46 cited
1998Dissemination of market orientation in Europe44 cited
2017Influential Chief Marketing Officers and Management Revenue Forecasts44 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2014Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective42 cited

2010The organizational roles of marketing and marketing managers39 cited

1989Information control and the power and politics of marketing39 cited

2003The Organization of Marketing: A Study of Decentralized, Devolved and Dispersed Marketing Activity*35 cited