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Advertising as Information: An Empirical Note
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Advertising as Information: An Empirical Note (1986)Advertising as Information: An Empirical …Mapping between placement strategies and placed product attributes in television programs (2019)Mapping between placement str…Valuable Virality (2016)Valuable ViralityLearning in Advance Selling with Heterogeneous Consumers (2016)Learning in Advance Selling w…Sustainability reporting: The role of “Search”, “Experience” and “Credence” information (2013)Sustainability reporting: The…Search And Experience Goods: Evidence From The 1960‟s And 70‟s (2011)Search And Experience Goods: …Consumers and experts: an econometric analysis of the demand for water heaters (2006)Consumers and experts: an eco…Customer return policies for experience goods: the impact of product price and consumer search costs on seller-provided informational cues (1999)Customer return policies for …Advertising as Information: Further Evidence (1995)Advertising as Information: F…The Role of Advertising in the Market Process: A Survey (1994)The Role of Advertising in th…Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Job Market Signaling (1973)Free Competition and the Optimal Amount of Fraud (1973)Advertising as Information (1974)Managing Legitimacy: Strategic and Institutional Approaches (1995)Information asymmetry, corporate disclosure, and the capital markets: A review of the empirical disclosure literature (2001)Literature review and research opportunities on credibility of corporate social responsibility reporting (2017)Green Gaps: Firm ESG Disclosure and Financial Institutions’ Reporting Requirements (2021)Sustainability Reporting and Market Uncertainty: The Moderating Effect of Carbon Disclosure (2024)The Economics of Information (1961)The Theory of Industrial Organization (1988)제품유형에 따른 소비자의 구매위험지각이 정보탐색수준에 미치는 영향—지식수준의 조절역할을 중심으로— (2006)Shine bright like a diamond: a hedonic model of grading and pricing an experience good (2014)Consumer ratings and the pricing of experience goods: hedonic regression analysis of beer prices (2016)The Theory of Economic Regulation (1971)Stated choice methods analysis and applications (2000)Discrete Choice Methods with Simulation (2001)Are Stated Preferences Good Predictors of Market Behavior? (2003)Recent Progress on Endogeneity in Choice Modeling (2005)Valuing pharmacogenetic testing services: A comparison of patients' and health care professionals' preferences (2011)The Content Analysis Guidebook (2017)Advances in Consumer Research (2025)Measuring the Involvement Construct (1985)Dual-process theories in social psychology (1999)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Two social lives: How differences between online and offline interaction influence social outcomes (2019)The Power of Brand Selfies (2021)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)The effect of the preorder strategy on consumers' product choice: The moderating role of product experience and payment timing (2019)
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  • 2016Valuable Virality267 cited
  • 2013Sustainability reporting: The role of “Search”, “Experience” and “Credence” information74 cited
  • 1995Advertising as Information: Further Evidence37 cited
  • 2006Consumers and experts: an econometric analysis of the demand for water heaters32 cited
  • 1999Customer return policies for experience goods: the impact of product price and consumer search costs on seller-provided informational cues22 cited
  • 2016Learning in Advance Selling with Heterogeneous Consumers21 cited
  • 2019Mapping between placement strategies and placed product attributes in television programs11 cited
  • 2011Search And Experience Goods: Evidence From The 1960‟s And 70‟s9 cited
  • 1994The Role of Advertising in the Market Process: A Survey9 cited

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