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Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

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References

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1995Green and competitive: ending the stalemate4,209 cited
2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
2003A Contingent Resource-Based View of Proactive Corporate Environmental Strategy2,358 cited
2009Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities

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1,920 cited

1969Broadening the Concept of Marketing1,762 cited

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