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Green Marketing: Hotel Customers’ Perspective

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References

2025Advances in Consumer Research13,264 cited
2000WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS.4,015 cited
2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
1987Towards a Cognitive Theory of Emotions1,754 cited
1996Green consumers in the 1990s: Profile and implications for advertising1,580 cited
2008Organizational responses to environmental demands: opening the black box1,481 cited
2011Virtue and vulnerability: Discourses on women, gender and climate change1,036 cited
2007Exploring consumer attitude and behaviour towards green practices in the lodging industry in India1,033 cited
2010An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior1,030 cited
1995Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness979 cited
2008Opportunities for green marketing: young consumers957 cited
2005Green marketing: legend, myth, farce or prophesy?943 cited
2010Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions828 cited
2002The Role of Emotions in Service Encounters810 cited

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2007

Motivational complexity of green consumerism

760 cited

1994An Introduction To Green Marketing706 cited

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