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We conceptualize bitching as an ambivalent communicative practice that takes place in and contributes to the construction of gendered organizational identities. Through interpretive analyses of in situ bitching among corporate secretaries, we show how the ambivalent dynamics of their collective bitching both maintained stereotypical gender attributes and destabilized the properly professional secretarial identity. By elaborating the ambivalent dynamics of bitching, we offer a more nuanced understanding of the interplay of control and resistance in the communicative construction of gendered workplace identities.
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