Article1981

Construct Validity: A Review of Basic Issues and Marketing Practices

1,196 citations0/0 files storedJournal of Marketing Research

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Psychometric Methodologies and Testing Business Strategies and Management Research Cognitive and psychological constructs research

Abstract

An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered.

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1979Review of Psychometric theory (2nd ed.).1955Construct validity in psychological tests.1969Statistical Theories of Mental Test Scores 1961The Structure of Science 1958Theory and Methods of Scaling 1970How we should measure "change": Or should we?1974The Dependability of Behavioral Measurements: Theory of Generalizability for Scores and Profiles

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2002Survey research in operations management: a process‐based perspective 1989Reliability of Nominal Data Based on Qualitative Judgments 2009Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach 2000Social desirability bias: A neglected aspect of validity testing 2004The theme park experience: An analysis of pleasure, arousal and satisfaction 1995Diagnosing Measurement Equivalence in Cross-National Research 1987Estimating Trait, Method, and Error Variance: Generalizing across 70 Construct Validation Studies 1997A Cross-National Comparative Study of New Product Development Processes: Japan and the United States

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