Employee Communications and Community: An Exploratory Study

Andi Stein

37 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Communication Studies and Media Media and Communication Studies

Abstract

This study serves as a means of determining the relevance of information richness theory to the field of public relations as it pertains to employee communications and community building. In the article, I analyze the effect that various employee communications tools could potentially have on fostering a sense of community in an organization based on their degrees of information richness. Using a survey method to gather data, the study focuses on a healthcare system in the Pacific Northwest with multiple locations. The study evaluates employee perceptions of the effectiveness of various communication tools in helping to establish a sense of community at 3 levels of the organitation—departmental, regional, and organizational.

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References

1984Research in Organizational Behavior 1986Organizational Information Requirements, Media Richness and Structural Design 1984Toward a Model of Organizations as Interpretation Systems 1983Information Richness. A New Approach to Managerial Behavior and Organization Design 1987Toward a “Critical Mass” Theory of Interactive Media 1994Electronic Mail as the Medium of Managerial Choice 1998Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality 1987Media Symbolism, Media Richness, and Media Choice in Organizations

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