A STUDY ON IMPACT OF EMPLOYEE COMMUNICATION ON EMPLOYEE ENGAGEMENT LEVEL

Abstract

Purpose: The objective of this research study is to study the impact level of employee communication on employee engagement level and its association with employee engagement; and to study relationship between demographic variables, employee communication and employee engagement. Design/methodology/approach: This study, employed convenience sampling technique i.e. non probability sampling method to select the sample consisted of 163 employees of various star hotels in Coimbatore city. And data were collected using questionnaires and were analyzed using Descriptive Analysis, Correlation Analysis and Simple Regression Analysis. Results: Correlation analysis revealed that there is a significant relationship between the employee engagement level and employee Communication. Further, simple regression analysis indicated statistically that employee communication has made high impact on employee engagement level with the R square value of 0.709 which close to 1. Conclusion: The study supports that the employee communication has significant relationship with employee engagement level and it is the predictor of employee engagement level among the star hotel employees in Coimbatore.

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