E‐commerce in Bahrain: the non‐technical limitations

Tara Fryad Henari · Roohi Mahboob

24 citations0/0 files storedEducation Business and Society Contemporary Middle Eastern Issues

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence E-commerce and Technology Innovations

Abstract

Abstract Purpose – This paper aims to evaluate the level of awareness and current usage rates of business‐to‐consumer (B2C) e‐commerce in Bahrain. Design/methodology/approach – A literature review was conducted along with a questionnaire. The questionnaire was distributed in different universities across Bahrain. This paper discusses the global growth of e‐commerce and then narrows it down specifically to Bahrain. After discussing the benefits of e‐commerce, it introduces the technical and non‐technical limitations and analyzes the questionnaire on the non‐technical limitations in Bahrain. Findings – The number of Bahraini residents who participated in e‐commerce was very low, mainly due to the feeling of insecurity when it comes to the level of regulations over the internet and privacy issues when it comes to providing personal information online. Research limitations/implications – The focus of this paper is to discuss e‐commerce from a consumer's point of view. Only the non‐technical limitations in B2C e‐commerce are broached and studied. The technical limitations and business aspects of e‐commerce are not discussed. Moreover, only a selected age group sample was chosen for the initial research. Practical implications – The paper provides useful information for businesses considering establishing a B2C environment in Bahrain, allowing them to identify what factors they may have to overcome in order to be successful. Originality/value – This paper will help in identifying key behavioral issues that are deterring performance of doing online purchasing and transactions. The survey results can help ease the acceptance of e‐commerce in Bahrain.

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1988Management Information Systems, Managing Digital Firm,2015Electronic Commerce 2002Electronic Commerce 2002: A Managerial Perspective 2003An E-Commerce Sales Model for Manufacturing Companies:2015e-Business Technologies 2001E-commerce in the U.S. and Europe—is Europe ready to complete?

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