Electronic Commerce 2002: A Managerial Perspective

Efraim Turban · Jae Seung Lee · Judy McKay · Peter Marshall

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E-commerce and Technology Innovations Digital Marketing and Social Media Digital Innovation in Industries

Abstract

For undergraduate and graduate courses in electronic commerce, this textbook offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy.

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