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Corporate Philanthropy in the Canadian Context
16 references·1 citing·46 second hop
Corporate Philanthropy in the Canadian Context (2008)Corporate Philanthropy in the Canadian Co…The competitive advantage of corporate philanthropy (2013)The competitive advantage of …The Path to Corporate Responsibility (2007)The Path to Corporate Respons…Identity, Identification, and Relationship Through Social Alliances (2006)Identity, Identification, and…An assessment of strategic corporate philanthropy on perceptions of brand equity variables (2005)An assessment of strategic co…Philanthropy as Strategy (2003)Philanthropy as StrategyCONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation (2003)CONSUMER PERCEPTION OF CORPOR…The role of strategic philanthropy in marketing strategy (2002)The role of strategic philant…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Strategic Collaboration Between Nonprofits and Businesses (2000)Strategic Collaboration Betwe…Corporate Social Responsibility (1999)Corporate Social Responsibili…A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned (1998)A Typology of Consumer Respon…THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK (1997)THE CORPORATE SOCIAL PERFORMA…Company Advertising with a Social Dimension: The Role of Noneconomic Criteria (1996)Company Advertising with a So…Economic Development Review (1990)Economic Development ReviewCause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…The new corporate philanthropy (1980)The new corporate philanthropyMethods for Researching the Physical Activity Impacts of ‘Natural Experiments’ in Modifying the Built Environment (2010)Methods for Researching the P…Business and Society (1963)A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness (1986)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)The importance of nongovernmental organizations (NGOs) in global governance and value creation: an international business research agenda (2004)Markets and Hierarchies: Analysis and Antitrust Implications. 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References

  • 1997THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK6,756 cited
  • 1999Corporate Social Responsibility6,435 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2013The competitive advantage of corporate philanthropy1,817 cited
  • 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
  • 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
  • 2000Strategic Collaboration Between Nonprofits and Businesses832 cited
  • 2007The Path to Corporate Responsibility790 cited
  • 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
  • 1990Economic Development Review491 cited
  • 2003Philanthropy as Strategy486 cited
  • 1980The new corporate philanthropy439 cited
  • 2003CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation348 cited
  • 2002The role of strategic philanthropy in marketing strategy225 cited
  • 2006Identity, Identification, and Relationship Through Social Alliances211 cited

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  • 2005An assessment of strategic corporate philanthropy on perceptions of brand equity variables195 cited
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    • 2010Methods for Researching the Physical Activity Impacts of ‘Natural Experiments’ in Modifying the Built Environment5 cited