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Comunicação Estratégica no ambiente comunicativo das organizações atuais
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Comunicação Estratégica no ambiente comunicativo das organizações atuais (2014)Comunicação Estratégica no ambiente comun…Estrategias de comunicación (2024)Estrategias de comunicaciónDefining Strategic Communication (2007)Defining Strategic Communicat…The Strategic Communication Imperative (2005)The Strategic Communication I…The New Marketing Paradigm: Integrated Marketing Communications (1996)The New Marketing Paradigm: I…The Structure of Scientific Revolutions (1963)Outline of a Theory of Practice (1977)Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management (2012)Communication Theory: An Underrated Pillar on Which Strategic Communication Rests (2018)Strategic Communication: Defining the Field and its Contribution to Research and Practice (2018)Diffusion of Innovations 1 (2019)Built to last: Successful habits of visionary companies (1996)Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking (2009)Organizational change: Motivation, communication, and leadership effectiveness (2009)Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study (2019)Estado del arte de la nueva comunicación estratégica en Iberoamérica y Colombia (2011)Strategic Communication Management in Business, Developmental and Public Sectors. A Comparative Study (2012)The strategic orientation of communications consulting firms in Colombia (2017)Direct marketing on the internet: An empirical assessment of consumer attitudes (1995)Corporate marketing: apocalypse, advent and epiphany (2009)Building a test to assess creative and critical thinking simultaneously (2010)
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References

  • 2007Defining Strategic Communication1,279 cited
  • 2005The Strategic Communication Imperative243 cited
  • 1996The New Marketing Paradigm: Integrated Marketing Communications164 cited
  • 2024Estrategias de comunicación60 cited

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