Psychographic and Demographic Characteristics of Blood Donors

John J. Burnett

75 citations0/0 files storedJournal of Consumer Research

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Blood donation and transfusion practices Nonprofit Sector and Volunteering Organ Donation and Transplantation

Abstract

This study attempts to delineate new demographic and behavioral characteristics of blood donors and nondonors. Results indicate that donors tend to be male, married with children, have rare blood types and low self-esteem, to be low risk takers, very concerned with health, better educated, religious, and quite conservative.

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1951Coefficient Alpha and the Internal Structure of Tests 1975Psychographics: A Critical Review

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