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UK Brand Asset Recognition Beyond “Transactions or Events” · Study

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ArticleUK Brand Asset Recognition Beyond “Transactions or Events”

Tony Tollington2001

Article2001

UK Brand Asset Recognition Beyond “Transactions or Events”

Tony Tollington

15 citations·0/0 files stored·Long Range Planning

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Accounting Theory and Financial Reporting Financial Reporting and Valuation Research Intellectual Capital and Performance Analysis

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References

1992The balanced scorecard : measures that drive performance 1992The strategic analysis of intangible resources 1988Financial accounting: In communicating reality, we construct reality 1989MANAGING BRAND EQUITY 1995Dictionary of marketing terms 1966Accounting, evaluation, and economic behavior 1993Developing your company image into a corporate asset 1991The FASB's conceptual framework, financial accounting and the maintenance of the social world

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Year2001

Typearticle

Published2001-08-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations15

Files0 public / 0

ShelfAccounting Theory and Financial Reporting

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doi10.1016/s0024-6301(01)00069-3

openalex_workW2004630588

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