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Competitive advantage through anticipation, innovation and relationships

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References

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1996The Behavioral Consequences of Service Quality11,994 cited
2006The Core Competence of the Corporation11,435 cited
1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
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1994The Dynamic Capabilities of Firms: an Introduction4,012 cited
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1989The PIMS principles: Linking strategy to performance1,302 cited
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1994Market orientation, customer value, and superior performance838 cited
1997Developing a customer value-based theory of the firm710 cited
1992Toward a General Theory of Competitive Rationality699 cited

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1991Evolution of the Marketing Organization: New Forms for Turbulent Environments625 cited

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2008Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships148 cited
2011Customer Orientation, Learning Orientation, and New Service Development113 cited
1999Relationship marketing: a concept beyond the primary relationship112 cited
2005A framework for identifying differences and similarities in the managerial competencies associated with different modes of product life extension86 cited
2014Prosumer engagement in innovation strategies72 cited
2001Service guarantees: a strategic mechanism to minimise customers’ perceived risk in service organisations69 cited
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2012Consumer reactions to the adoption of green reverse logistics63 cited
2014How does cooperation affect innovation in micro-enterprises?62 cited
2021Platform quality factors influencing content providers’ loyalty57 cited
2012Service orientation: effectuating business model innovation56 cited
2002Electronic retailing and distribution of services: cyber intermediaries that serve customers and service providers55 cited
2016Interactivity innovations, competitive intensity, customer demand and performance54 cited