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Short-Term Price and Dealing Effects in Selected Market Segments · Study

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ChapterShort-Term Price and Dealing Effects in Selected Market Segments

William F. Massy1976

Chapter1976

Short-Term Price and Dealing Effects in Selected Market Segments

William F. Massy · Ronald E. Frank

90 citations·0/0 files stored·Lecture notes in economics and mathematical systems

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Economics of Agriculture and Food Markets

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1956Distributed Lags and Investment Analysis 1958The Estimation of Distributed Lags 1976Brand Choice as a Probability Process

Cited by

1967A Review of Buyer Behavior 2002Analysis of Sales Promotion Effects on Household Purchase Behavior 2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions 2003Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship 1978A Loyalty Group Segmentation Model for Brand Purchasing Simulation 1976A Computer On-Line Marketing Mix Model 2009Effect of product category on promotional choice: comparative study of discounts and freebies 1972Alternative Econometric Models of Sales-Advertising Relationships

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Year1976

Typechapter

Published1976-01-01

VenueLecture notes in economics and mathematical systems

ISSN-L0075-8442

Languageen

Citations90

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-642-51565-1_89

openalex_workW2004886293

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