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Short-Term Price and Dealing Effects in Selected Market Segments
4 references·16 citing·47 second hop
Short-Term Price and Dealing Effects in Selected Market Segments (1976)Short-Term Price and Dealing Effects in S…Brand Choice as a Probability Process (1976)Brand Choice as a Probability…The Estimation of Distributed Lags (1958)The Estimation of Distributed…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Distributed Lags and Investment Analysis (1956)Distributed Lags and Investme…Same Coin, Different Sides: Differential Impact of Social Learning on Two Facets of Music Piracy (2011)Same Coin, Different Sides: D…Revisiting the Relationship Between Consumer Loyalty and Price Sensitivity: The Moderating Role of Deal-Proneness (2011)Revisiting the Relationship B…Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions (2011)Modeling e‐coupon proneness a…Effect of product category on promotional choice: comparative study of discounts and freebies (2009)Effect of product category on…Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment (2009)Characterising the deal-prone…Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship (2003)Accounting for heterogeneity …Analysis of Sales Promotion Effects on Household Purchase Behavior (2002)Analysis of Sales Promotion E…A study of brand loyalty in the business-to-business services sector (2001)A study of brand loyalty in t…Involvement, attributions, and consumer responses to rebates (1995)Involvement, attributions, an…Pre-Trial Cognitive Effects of Cents-off Coupons (1983)Pre-Trial Cognitive Effects o…A Loyalty Group Segmentation Model for Brand Purchasing Simulation (1978)A Loyalty Group Segmentation …A Computer On-Line Marketing Mix Model (1976)A Computer On-Line Marketing …Advertising and Competitive Behaviour of Selected Australian Firms (1975)Advertising and Competitive B…Toward a Normative Model of Promotional Decision Making (1973)Toward a Normative Model of P…Alternative Econometric Models of Sales-Advertising Relationships (1972)Alternative Econometric Model…A Review of Buyer Behavior (1967)A Review of Buyer BehaviorBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Prospect theory: An analysis of decision under risk (1988)Exploration, Exploitation and Co-evolution in Innovation Networks (2003)The Economic Virtues of SRI and CSR (2007)Leader Empowering Behaviour: The Leader's Perspective (2010)Systems Theory and Management (1964)Voting for a Political Candidate Under Conditions of Minimal Information (1974)Advertising and Cigarettes (1976)The Structure of Equilibria in Market Share Attraction Models (1987)From Marketing Mix to e-Marketing Mix: a literature overview and classification (2009)A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)Destination Loyalty (2006)Repeat Visitation in Mature Sun and Sand Holiday Destinations (2006)Scientific method and retailing research: A retrospective (2008)Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations (2017)Examining e-loyalty towards online shopping platforms (2017)Social media and co-creative service innovation: an empirical study (2018)Construct validity in psychological tests. 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this work references cited by second hop

References

  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1956Distributed Lags and Investment Analysis646 cited
  • 1958The Estimation of Distributed Lags184 cited
  • 1976Brand Choice as a Probability Process127 cited

Cited by

  • 1967A Review of Buyer Behavior87 cited
  • 2002Analysis of Sales Promotion Effects on Household Purchase Behavior81 cited
  • 2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions60 cited
  • 2003Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship57 cited
  • 1978A Loyalty Group Segmentation Model for Brand Purchasing Simulation54 cited
  • 1976A Computer On-Line Marketing Mix Model48 cited
  • 2009Effect of product category on promotional choice: comparative study of discounts and freebies44 cited
  • 1972Alternative Econometric Models of Sales-Advertising Relationships42 cited
  • 2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment41 cited
  • 1975Advertising and Competitive Behaviour of Selected Australian Firms35 cited
  • 2011

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Revisiting the Relationship Between Consumer Loyalty and Price Sensitivity: The Moderating Role of Deal-Proneness
34 cited
  • 2001A study of brand loyalty in the business-to-business services sector30 cited
  • 1973Toward a Normative Model of Promotional Decision Making29 cited
  • 2011Same Coin, Different Sides: Differential Impact of Social Learning on Two Facets of Music Piracy28 cited
  • 1995Involvement, attributions, and consumer responses to rebates28 cited
  • 1983Pre-Trial Cognitive Effects of Cents-off Coupons26 cited