Fashion groups, gender, and boredom proneness

Cathryn M. Studak · Jane E. Workman

48 citations0/0 files storedInternational Journal of Consumer Studies

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Consumer Perception and Purchasing Behavior Consumer Retail Behavior Studies Mind wandering and attention

Abstract

Abstract This study examined differences between men and women and among fashion consumer groups (fashion innovators, fashion opinion leaders, innovative communicators, and fashion followers) in propensity toward boredom. Participants (126 male, 130 female university students) completed questionnaires measuring fashion group membership, boredom proneness, and demographics.anovarevealed significant effects for fashion group for two dimensions of boredom proneness: internal stimulation and constraint. Innovative communicators indicated lower propensity for boredom because of need for internal stimulation but more propensity for boredom because of constraint than fashion followers. Men indicated greater propensity for boredom because of need for external stimulation than women did.

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References

1991Emotion And Adaptation 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1963Functions of Varied Experience 1995Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating 1975The Innovative Communicator in the Diffusion Process 2000Use of the Need for Uniqueness Scale to Characterize Fashion Consumer Groups 1993Fashion Opinion Leadership, Fashion Innovativeness, and Need for Variety 1999The influence of pre-existing negative affect on store purchase intentions

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