Internet‐based experiential learning in international marketing: the case of Globalview.org

Ilan Alon · Nancy Cannon

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Management and Marketing Education Online and Blended Learning Problem and Project Based Learning

Abstract

The paper discusses a unique Internet‐based learning forum, Globalview.org ( www.globalview. org ), which involves the construction of international business plans for real companies seeking internationalisation. The purpose of global cases is to link student teams in international collaborative learning projects by empowering students to participate in setting learning goals and learning processes, and enabling instructors to be closer to the students in the learning process. This article reports on the experience of one college using Globalview.org, and discusses likely outcomes that may emerge from using Internet‐based experiential projects in the classroom.

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References

1983Experiential Learning : Experience as the Source of Learning and Development 2000Information Literacy Competency Standards for Higher Education 1981On Defining Experiential Education 2000The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques 2000Integrating Marketing Courses to Enhance Team-Based Experiential Learning 2000Experiential Learning Exercises in Services Marketing Courses 2000The Overseas Internship Experience 1997Applying Active Learning Methods to the Design of Library Instruction for a Freshman Seminar

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