Publicidade e ambiente: alguns contornos

Antônio Ribeiro de Almeida · Thales Novaes de Andrade

10 citations0/0 files storedAmbiente & sociedade

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Advertising and Communication Studies Environmental Sustainability and Education Media and Communication Studies

Abstract

O presente artigo trata da importância da publicidade na construção social do debate ambiental. Os estudos sobre mídia e ambiente geralmente focam o conteúdo de jornais e programas televisivos, mas nas últimas décadas a publicidade passou a chamar a atenção dos estudiosos sobre o tema. O trabalho procurou discutir a importância do fenômeno do consumo no mundo moderno, e os efeitos sentidos na área ambiental. A seguir são discutidos alguns aspectos do aprimoramento do discurso publicitário no tratamento de temas ambientais.

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1993The Cultural Studies Reader 1977Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture 2003Global spin: the corporate assault on environmentalism 1994Media Control: The Spectacular Achievements of Propaganda 1991All Consuming Images: The Politics of Style in Contemporary Culture 1999Can't Buy My Love: How Advertising Changes the Way We Think and Feel 2000Advertising: the Magic System 2010A Teoria da Classe Ociosa

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