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In Spite of Women: "Esquire" Magazine and the Construction of the Male Consumer · Study

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ArticleIn Spite of Women: "Esquire" Magazine and the Construction of the Male Consumer

Kenon Breazeale1994

Article1994

In Spite of Women: "Esquire" Magazine and the Construction of the Male Consumer

Kenon Breazeale

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Media, Gender, and Advertising Gender and Feminist Studies Gender, Feminism, and Media

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References

1991Backlash: The Undeclared War Against American Women 1978Decoding Advertisements: Ideology and Meaning in Advertising 1989Desire and Domestic Fiction: A Political History of the Novel.1977Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture 1991Satisfaction Guaranteed: The Making of the American Mass Market.1991All Consuming Images: The Politics of Style in Contemporary Culture 1988Inside Women's Magazines.1995The Female Nude: Art, Obscenity, and Sexuality

Cited by

1999Selling sexual subjectivities: Audiences respond to gay window advertising 2001Gay Readers, Consumers, and a Dominant Gay Habitus: 25 Years of the Advocate Magazine 2000On Beauty … and the History of Business 2019Man Up but Stay Smooth: Hybrid Masculinities in Advertising for Men’s Grooming Products 2009Courting the Pink Pound: Men Only and the Queer Consumer, 1935-39 2013“We Wear No Pants”: Selling the Crisis of Masculinity in the 2010 Super Bowl Commercials

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Year1994

Typearticle

Published1994-10-01

VenueSigns

ISSN-L0097-9740

Languageen

Citations106

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1086/494952

openalex_workW1968467426

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2003A Pedigree of the Consuming Male: Masculinity, Consumption and the American ‘Leisure Class’

2021Beyond the Pink Tax: Gender-Based Pricing and Differentiation of Personal Care Products