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ArticleGlobal marketing strategy modeling of high tech products

Chih‐Wen Wu2011

Article2011

Global marketing strategy modeling of high tech products

34 citations·0/0 files stored·Journal of Business Research

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International Business and FDI Marketing and Advertising Strategies Innovation and Knowledge Management

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991Firm Resources and Sustained Competitive Advantage 1951Coefficient Alpha and the Internal Structure of Tests 2004Firm resources and sustained competitive advantage 1988On the Evaluation of Structural Equation Models 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 2000What is strategy

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2015Innovation and diffusion of high-tech products, services, and systems 2022Role of Entrepreneurial Orientation in SMEs Global Performance: Testing Marketing Strategies and Technological Orientation as Mediators

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Year2011

Typearticle

Published2011-07-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations34

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/j.jbusres.2011.06.028

openalex_workW2005177989

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