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Global marketing strategy modeling of high tech products
16 references·2 citing·35 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 2000What is strategy5,834 cited
  • 1994Competing for the Future5,759 cited
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  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 2001The resource-based view of the firm: Ten years after 19913,450 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited

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  • 1995The resource‐based view of the firm: Ten years after1,694 cited
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    • 2015Innovation and diffusion of high-tech products, services, and systems31 cited
    • 2022Role of Entrepreneurial Orientation in SMEs Global Performance: Testing Marketing Strategies and Technological Orientation as Mediators7 cited