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ArticleGlobalisation of marketing communication?

W. Fred van Raaij1997

Article1997

Globalisation of marketing communication?

W. Fred van Raaij

49 citations·0/0 files stored·Journal of Economic Psychology

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Marketing and Advertising Strategies International Business and FDI Cultural Differences and Values

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References

1981Culture's Consequences: International Differences in Work-Related Values 1983Culture's Consequences: International Differences in Work-Related Values.1964Understanding Media: The Extensions of Man 1983THE GLOBALIZATION OF MARKETS 1961Variations in Value Orientations.1985Materialism: Trait Aspects of Living in the Material World 1961Variations in Value Orientations 1976Cross-Cultural Universals of Affective Meaning

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2002Cultural values and important possessions: a cross-cultural analysis 2005Dimensions of International Diversification 2008Strategy development in international markets: a two tier approach 2022Current and Future Financial Well-Being in 16 Countries 2009Brand identity documentation: a cross‐national examination of identity standards manuals 2020UNGC principles and SDGs: perception and business implementation

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Year1997

Typearticle

Published1997-04-01

VenueJournal of Economic Psychology

ISSN-L0167-4870

Languageen

Citations49

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0167-4870(97)00007-x

openalex_workW2005192547

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2013

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2012Culture, small retail stores, and Indian consumer preferences: A moderating role of demographics