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Globalisation of marketing communication?
14 references·12 citing·34 second hop
Globalisation of marketing communication? (1997)Globalisation of marketing communication?Applied Consumer Behaviour (1997)Applied Consumer BehaviourPrinciples of Corporate Communication (1995)Principles of Corporate Commu…International Marketing: A Cultural Approach (1993)International Marketing: A Cu…EQUIVALENCE OF CROSS‐CULTURAL DATA: AN OVERVIEW OF BASIC ISSUES (1989)EQUIVALENCE OF CROSS‐CULTURAL…Materialism: Trait Aspects of Living in the Material World (1985)Materialism: Trait Aspects of…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSHumanistic Advertising (1983)Humanistic AdvertisingCulture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…Cross-Cultural Universals of Affective Meaning (1976)Cross-Cultural Universals of …Equivalence in Cross-National Research (1966)Equivalence in Cross-National…Understanding Media: The Extensions of Man (1964)Understanding Media: The Exte…Variations in Value Orientations. (1961)Variations in Value Orientati…Variations in Value Orientations (1961)Variations in Value Orientati…The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye (2025)The role of sales magnet prod…Current and Future Financial Well-Being in 16 Countries (2022)Current and Future Financial …UNGC principles and SDGs: perception and business implementation (2020)UNGC principles and SDGs: per…Sales promotion in Asia: successful strategies for Singapore and Malaysia (2013)Sales promotion in Asia: succ…Influence of Culture on Indian Consumers’ Preference to Shop at Small Retail Stores (2012)Influence of Culture on India…Culture, small retail stores, and Indian consumer preferences: A moderating role of demographics (2012)Culture, small retail stores,…Brand identity documentation: a cross‐national examination of identity standards manuals (2009)Brand identity documentation:…Strategy development in international markets: a two tier approach (2008)Strategy development in inter…Within‐country ethnic differences and product positioning: a comparison of the perceptions of two British sub‐cultures (2007)Within‐country ethnic differe…Dimensions of International Diversification (2005)Dimensions of International D…Towards a globalized communications strategy: perceptions from New Zealand (2002)Towards a globalized communic…Cultural values and important possessions: a cross-cultural analysis (2002)Cultural values and important…The Principles of Psychology (1891)Hedonic relativism and planning the good society (1971)Moralities of Everyday Life (1982)Possessions and the Extended Self (1988)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)Hedonic shopping motivations (2003)Theory and Methods of Scaling (1958)Translation and content analysis of oral and written materials (1980)Field Methods in Cross-Cultural Research (1988)Indigenous and Cultural Psychology (2006)Anti-Muslim prejudice in Europe: A multilevel analysis of survey data from 30 countries (2007)Changing attitudes toward immigration in Europe, 2002–2007: A dynamic group conflict theory approach (2008)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)Club cultures: music, media and subcultural capital (1996)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Social Implications of the Internet (2001)Cross-Cultural Research Methods (1980)Appraisal Determinants of Emotions: Constructing a More Accurate and Comprehensive Theory (1996)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Culture in Action: Symbols and Strategies (1986)Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships. (1988)A Theory of Cultural Values and Some Implications for Work (1999)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Understanding the Influence of National Culture on the Development of Trust (1998)Guidelines on multicultural education, training, research, practice, and organizational change for Psychologists. (2003)On the meaning of work: A theoretical integration and review (2010)Core value‐based corporate brand building (2003)The six conventions of corporate branding (2003)Corporate marketing (2006)
this work references cited by second hop

References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1964Understanding Media: The Extensions of Man12,311 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1961Variations in Value Orientations.2,816 cited
  • 1985Materialism: Trait Aspects of Living in the Material World1,964 cited
  • 1961Variations in Value Orientations1,508 cited
  • 1976Cross-Cultural Universals of Affective Meaning1,154 cited
  • 1995Principles of Corporate Communication767 cited
  • 1989EQUIVALENCE OF CROSS‐CULTURAL DATA: AN OVERVIEW OF BASIC ISSUES327 cited
  • 1993International Marketing: A Cultural Approach154 cited
  • 1983Humanistic Advertising125 cited
  • 1966Equivalence in Cross-National Research118 cited
  • 1997Applied Consumer Behaviour69 cited

Cited by

  • 2002Cultural values and important possessions: a cross-cultural analysis86 cited
  • 2005Dimensions of International Diversification

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64 cited
  • 2008Strategy development in international markets: a two tier approach50 cited
  • 2022Current and Future Financial Well-Being in 16 Countries46 cited
  • 2009Brand identity documentation: a cross‐national examination of identity standards manuals40 cited
  • 2020UNGC principles and SDGs: perception and business implementation39 cited
  • 2013Sales promotion in Asia: successful strategies for Singapore and Malaysia28 cited
  • 2012Culture, small retail stores, and Indian consumer preferences: A moderating role of demographics17 cited
  • 2007Within‐country ethnic differences and product positioning: a comparison of the perceptions of two British sub‐cultures16 cited
  • 2012Influence of Culture on Indian Consumers’ Preference to Shop at Small Retail Stores11 cited
  • 2025The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye9 cited
  • 2002Towards a globalized communications strategy: perceptions from New Zealand9 cited