Influence of Culture on Indian Consumers’ Preference to Shop at Small Retail Stores

Abstract

Indian retail industry has grown exponentially in the past decade. Liberalization in the sector has brought in foreign investment. Earlier research on the Indian retail sector suggests that economic growth, rising income, consumption levels, and a large middle class segment have contributed toward the growth of organized retailing. Organized retail is supposed to bring drastic changes in the retail landscape. Malls, supermarkets, and large discount stores are likely to affect the existence of small retailers. The current research focuses on the impact of culture on Indian consumers’ preference to shop at small retail stores. The results suggest that demographics like education, age, and gender and cultural factors influence consumers’ preference to shop at small retail stores.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 11 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.