Children’s perception of their influence over purchases: the role of parental communication patterns

Albert Caruana · Rosella Vassallo

208 citations0/0 files storedJournal of Consumer Marketing

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Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Consumer Behavior and Market Dynamics

Abstract

Socialisation by children is seen as taking place within a socio‐cultural environment where family patterns of communication play a pivotal role. The socio‐ and concept‐orientation are two predominant parental communication styles that are likely to affect the perceived influence that children believe they hold. This study focuses on the perceived influence of children resulting from the communication pattern adopted by parents. Research is conducted among a dyad consisting of parent and child that visit a recreational site. Results are reported, conclusions are drawn and recommendations for future research are made.

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References

1951Coefficient Alpha and the Internal Structure of Tests 1979A Paradigm for Developing Better Measures of Marketing Constructs 1979Review of Psychometric theory (2nd ed.).1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research 2013Origin of Intelligence in the Child 1979Television and Interpersonal Influences on Adolescent Consumer Learning 1989Family Members' Perceptions of Adolescents' Influence in Family Decision Making

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