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Brand Loyalties: Qualitative, Quantitative, or Both? · Study

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ArticleBrand Loyalties: Qualitative, Quantitative, or Both?

David R. Wheeler1974

Article1974

Brand Loyalties: Qualitative, Quantitative, or Both?

David R. Wheeler

6 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1973Brand Loyalty Vs. Repeat Purchasing Behavior 1971Book Review: Marketing Decision Making: A Model Building Approach 1964The Development of Brand Loyalty 1971Stochastic Models of Buying Behavior.1971Stochastic Models of Buying Behavior 1964How Important to Marketing Strategy Is the "Heavy User"?1962Brand Choice as a Probability Process 1976Brand Choice as a Probability Process

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Year1974

Typearticle

Published1974-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations6

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/bf02729459

openalex_workW2005312978

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