SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Brand Loyalties: Qualitative, Quantitative, or Both?
14 references·0 citing·32 second hop
Brand Loyalties: Qualitative, Quantitative, or Both? (1974)Brand Loyalties: Qualitative, Quantitativ…Brand Choice as a Probability Process (1976)Brand Choice as a Probability…Consumer Choice Behavior (1973)Consumer Choice BehaviorBrand Loyalty Vs. Repeat Purchasing Behavior (1973)Brand Loyalty Vs. Repeat Purc…A Model of Intermediate Market Response (1972)A Model of Intermediate Marke…Stochastic Models of Buying Behavior. (1971)Stochastic Models of Buying B…Stochastic Models of Buying Behavior (1971)Stochastic Models of Buying B…Managerial Analysis in Marketing (1971)Managerial Analysis in Market…Book Review: Marketing Decision Making: A Model Building Approach (1971)Book Review: Marketing Decisi…Consumer Behavior and Marketing Management (1970)Consumer Behavior and Marketi…An Appraisal of Markov Brand-Switching Models (1965)An Appraisal of Markov Brand-…The Development of Brand Loyalty (1964)The Development of Brand Loya…How Important to Marketing Strategy Is the "Heavy User"? (1964)How Important to Marketing St…Brand loyalty revisited: A twenty-year report. (1964)Brand loyalty revisited: A tw…Brand Choice as a Probability Process (1962)Brand Choice as a Probability…A study of brand loyalty. (1944)Decision Making Among the Young: A Socialization Perspective (1979)Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships (1997)Building customer relationships: an inventory of service providers’ objectives and practices (2001)Early Prediction of Market Success for New Grocery Products (1960)A Review of Buyer Behavior (1967)Current Problems in Consumer Behavior Research (1970)Early Prediction of Market Success for New Grocery Products (1976)Customer Equity Drivers and Future Sales (2008)A study of normative and informational social influences upon individual judgment. (1955)Construct validity in psychological tests. (1955)A Theory of Psychological Reactance (1968)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Relationship Marketing Outcomes (2002)Statistical principles in experimental design. (1962)Influence of Beer Brand Identification on Taste Perception (1964)Research Methods in Social Relations (1992)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)Customer satisfaction, customer retention, and market share (1993)New Product Portfolio Management: Practices and Performance (1999)Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis (2000)Service loyalty (2002)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Expenditure-based segmentation: Taiwanese tourists to Guam (2000)Differential Effects of Preferential Treatment Levels on Relational Outcomes (2007)Perceived risk, usage frequency of mobile banking services (2013)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)New Product Diffusion with Influentials and Imitators (2007)A stochastic RFM model (1999)Building models for marketing decisions: (2000)Customer-Base Analysis in a Discrete-Time Noncontractual Setting (2010)
this work references cited by second hop

References

  • 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,380 cited
  • 1971Book Review: Marketing Decision Making: A Model Building Approach550 cited
  • 1964The Development of Brand Loyalty470 cited
  • 1971Stochastic Models of Buying Behavior.233 cited
  • 1971Stochastic Models of Buying Behavior168 cited
  • 1964How Important to Marketing Strategy Is the "Heavy User"?147 cited
  • 1962Brand Choice as a Probability Process144 cited
  • 1976Brand Choice as a Probability Process127 cited
  • 1965An Appraisal of Markov Brand-Switching Models91 cited
  • 1964Brand loyalty revisited: A twenty-year report.68 cited
  • 1973Consumer Choice Behavior58 cited
  • 1970Consumer Behavior and Marketing Management54 cited
  • 1971Managerial Analysis in Marketing28 cited
  • 1972A Model of Intermediate Market Response14 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work