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Managerial Analysis in Marketing · Study

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ArticleManagerial Analysis in Marketing

Steven J. Shaw1971

Article1971

Managerial Analysis in Marketing

Steven J. Shaw · Frederick D. Sturdivant

28 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

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Year1971

Typearticle

Published1971-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations28

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1249796

openalex_workW1994890501

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