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Managerial Analysis in Marketing
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Managerial Analysis in Marketing (1971)Managerial Analysis in MarketingA meta‐analysis on the effects of just‐below versus round prices (2023)A meta‐analysis on the effect…The Effects of Charm Listing Prices on House Transaction Prices (2004)The Effects of Charm Listing …Marketing Communication Intensity Across Industries (1992)Marketing Communication Inten…A Citizen-Sensitive Approach to Retrenching Services in the Public Sector (1988)A Citizen-Sensitive Approach …The Structure of Consumers' Satisfaction: Cross-product Comparisons (1982)The Structure of Consumers' S…Marketing: The State of the Art (or Science)? (1980)Marketing: The State of the A…The Product Elimination Function (1974)The Product Elimination Funct…Brand Loyalties: Qualitative, Quantitative, or Both? (1974)Brand Loyalties: Qualitative,…Marketing: An introductory text (1992)Fundamentals of Marketing (2007)Principles and practice (2020)The Bargaining Problem (1950)Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions (1987)The Duration of Marketing Time of Residential Housing (1988)The Probability of Sale for Residential Real Estate (2007)The Effect of Listing Price Strategy on Transaction Selling Prices (2013)House prices at different stages of the buying/selling process (2016)The Development of Brand Loyalty (1964)Book Review: Marketing Decision Making: A Model Building Approach (1971)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Content Analysis for the Social Sciences and Humanities (1970)Breaking Free from Product Marketing (1977)Problems and Strategies in Services Marketing (1985)Firm Valuation of Advertising Expense: An Investigation of Scaler Effects (1997)Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm’s Performance (2003)The influence of mass communication and time on satisfaction and loyalty (2003)The measurement of satisfaction in work and retirement: A strategy for the study of attitudes. (1969)Applied factor analysis (1970)Book Review: The Theory of Buyer Behavior (1971)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service (2002)The effects of utilitarian and hedonic online shopping value on consumer preference and intentions (2006)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Managing For Results (2012)Managing in Turbulent Times (2012)The Death and Burial of "Sick" Products (1964)New Product Decisions: An Analytical Approach (1966)Fundamentals of Marketing (1972)Service Elimination Decision-Making: Analysis of Candidates for Elimination and Remedial Actions (2003)A paler shade of green: implications of green product deletion on supply chains (2020)Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface (2023)Intraclass correlations: Uses in assessing rater reliability. (1979)Prospect Theory: An Analysis of Decision under Risk (1979)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)The impact of assortment size and population density on product evaluation (2025)Fifty Years of Anchoring Effects: A Theoretical Reintegration and Meta-Analysis (2026)
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  • 2004The Effects of Charm Listing Prices on House Transaction Prices55 cited
  • 1982The Structure of Consumers' Satisfaction: Cross-product Comparisons29 cited
  • 2023A meta‐analysis on the effects of just‐below versus round prices24 cited
  • 1992Marketing Communication Intensity Across Industries23 cited
  • 1974The Product Elimination Function16 cited
  • 1974Brand Loyalties: Qualitative, Quantitative, or Both?6 cited
  • 1980Marketing: The State of the Art (or Science)?5 cited
  • 1988A Citizen-Sensitive Approach to Retrenching Services in the Public Sector3 cited

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