Editorial: Customised communications

Charles Ray Taylor

13 citations0/0 files storedInternational Journal of Advertising

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Marketing and Advertising Strategies Digital Marketing and Social Media Privacy, Security, and Data Protection

Abstract

In his editorial, Charles R. Taylor introduces a special section of this editorial on customised communications. He addresses the need for research into both the impact of relevant messages and concerns about privacy, in order to understand where to draw the line in terms of how much a marketer can and should know about consumers.

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2011Introducing COBRAs 2009The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research 2013Assessing the cross-cultural applicability of tailored advertising

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2016“Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing 2022Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency 2015The imminent return of the advertising jingle

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